graphic design

brand identity

Design a corporate identity for a new city.

Innopolis is a new city in the Republic of Tatarstan in Russia. It is built to become a center for innovation and technology, and home to young industry professionals.
Innopolis has its own urban ecosystem, a population of five thousand people, and ambitious plans for the future.

Here at Kindbeetle, we designed a brand identity and a coat of arms to help Innopolis achieve its goals.

January 1 2016

The symbol looks like both a microchip and a shield. The microchip is a metaphor for electronics technology, while the shield is a symbol of protection and strength.

Aq Bars, a winged snow leopard, appears on the coat of arms of Tatarstan. On that of Innopolis, this legendary creature is shown holding a laptop—one of the things today’s professionals use daily in their work.

We developed more than one design concept for Innopolis.

Let us know what we can do for you

You can reach us at or +3 826 761 80 88

© 2017 Kindbeetle