Task: rebrand logo.
Krasniy Karandash sells stationery products and art supplies in Moscow. Over the last three years, it has become a valued partner to many galleries and exhibitions, and has launched its own line of products. In Russian, the name translates to "red pencil". The company wished for a new logo that would better match its modern business style, without leaping too far into the future.
Here at Kindbeetle, we created a simple and recognizable design — the letter K with a pencil tip.
April 12 2017
Krasniy Karandash chose the latter version — a more serious and straight-forward design, in classic colors.
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